Seventh Generation All Natural Products: Do Their Products Work?

Posted on Jun 16 2012 - 12:00am by Susan Bewley

When many people first start exploring the idea of using all natural green cleaners, they start their search in one of two places – the cleaning isle or the natural foods area.  With so many natural products available today, many of us want to go with brands that we know or at least have a reputation of being excellent cleaning products. One brand that has been around for decades and is well known in the green community is Seventh Generation.

Seventh Generation Brand

Seventh Generation is one of the nation’s leading brands of household and personal care products, having a goal of creating products that focus on human health and protecting the environment. This well known brand was established in 1988 by Jeffrey Hollender in Burlington, Vermont, where it is still located today. Unlike many other brands that sell natural products , it is still a privately held company that considers itself a pioneer in corporate responsibility, using a model that uses only sustainable materials and conserving as many natural resources as possible during the making of their products. Today, Seventh Generation products can be found all over the world, and are sold in natural food stores, supermarkets, mass merchants, and at online retailers.

Seventh Generation: How They Work

All Seventh Generation cleaning products are made using all natural ingredients that are guaranteed to be safe for both humans and animals. Since its start in 1988, they have also never tested any of their products on animals, and proudly are a member of PETA’s Leaping Bunny Program. As well, Seventh Generation is one of the few all natural companies that does not use animal products in any of their green cleaners, making them one of the most animal friendly brands currently on the market.

Along with using all natural ingredients, they believe all their products should be safe for the environment. They were one of the pioneers of creating phosphate and chlorine free products, even before the voluntary ban on the use of phosphates by other cleaning manufacturers in the United States. With the use of their natural products, customers can feel confident that there will not be any dangerous (or even toxic) fumes in their home coming from their cleaners. Along with creating a safe home environment through the use of their green cleaners, they also use 100% recycled paper and post consumer materials in all of their packaging, helping the environment one step at a time!

Seventh Generation Products

While quite a few people love Seventh Generation products, I have had a very mixed experience with their products.  I love the fact that all of their green cleaners use all natural ingredients, but many of the cleaners and other products do not seem to clean as well as most other natural cleaners I have tried. Some of the most well known products that I have personally tried include:

Even though I have yet to have an amazing experience with Seventh Generation products (unlike the Method products I love), I am hoping at some point that they will be able to change my mind since I like supporting products in the Leaping Bunny Program.  What has your experience been with Seventh Generation products?



Susan Bewley is a professional writer who has been writing content online & in print format for over 10 years. As well, she is an alumni of the University of Louisville with a Masters Degree in Special Education. When not working as an online business consultant or ghost writing, she can be found writing on Budget Earth, on her own novel, or working with various entities in the pet industry.

3 Comments so far. Feel free to join this conversation.

  1. Malia August 29, 2012 at 12:29 pm - Reply

    I've never tried this brand.   I've been curious about it since its all natural

  2. Sue Invegas October 15, 2012 at 2:39 pm - Reply

    I like that it is all natural, Never heard of it. Thanks for sharing!

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